Top 5 Reasons Why Cloud Computing Is Important for Your Business


Cloud solutions provide considerable benefits to businesses of all kinds, but according to a new research, less than 10% of enterprises feel their current IT infrastructure is completely prepared to deal with the expansion of cloud computing, mobile devices, social media, and data analytics. Previously, responsibilities rested with the IT department. For a variety of reasons, corporate decision makers now believe the cloud is important to the success of their Organisation. Here are five examples:

1. The cloud provides excellent insight. With a world saturated in organised and, increasingly, unstructured data, 54 percent of leading firms use analytics to gain insights from big data, allowing them to more effectively target consumers and product prospects.

2. The cloud facilitates cooperation. Work may now be viewed from numerous devices and from anywhere, making it much easier for teams to collaborate on shared data.

3. The cloud improves engagement. As the focus of company decision makers shifts from cost reductions in back-office systems to advances in customer interaction systems, cloud is frequently viewed as the most efficient way of creating a stronger connection with the customer.

4. Speed! Fifty-two percent of prominent firms are turning to the cloud to accelerate product and service innovation.

5. Cloud advantages are quantifiable and self-sustaining. Leading firms can quantify considerable advantages from their cloud expenditures, from increased productivity to enhanced employee mobility, but they can also time their investments so that they avoid large up-front capital expenses and pay monthly as their business expands.


Cloud computing has been around for approximately two decades and despite the data pointing to the business efficiencies, cost-benefits, and competitive advantages it holds, a large portion of the business community continues to operate without it. According to a study by the International Data Group, 69% of businesses are already using cloud technology in one capacity or another, and 18% say they plan to implement cloud-computing solutions at some point. At the same time, Dell reports that companies that invest in big data, cloud, mobility, and security enjoy up to 53% faster revenue growth than their competitors. As this data shows, an increasing number of tech-savvy businesses and industry leaders are recognising the many benefits of the cloud-computing trend.

What Should a Small or Midsize Business Think About Before Making the Move to the Cloud?

While many of these advantages may be realised with little initial expenditure, organisations should not hurry to shift whole enterprises to the cloud. Here are some pointers for implementing both internal and external cloud solutions:

1. Set clear objectives.

2. Consider when (and whether) to integrate existing data and systems.

3. Research solutions online and start for free.

4. Consider all costs, not just initial purchase price.

These are just a few of the reasons to consider cloud solutions and a few guiding principles as you start your cloud journey.